CRM Marketing
Communications Strategy
Content Writing

Global Email Marketing Strategy 2.0

The Challenge
Our email open rates were under 10%, and enterprise email marketing was crucial for lead generation. The goal was to redesign the user journey for freemium and paid users, ensuring a smooth path to booking a demo or signing up directly, while preventing overload for our small sales team.

Solution:
I collaborated with the VP of Sales, Head of Customer Success, and Head of Growth to map the user journey in Figma and revamped our email strategy using Automation rules on Hubspot. By repurposing blog content with engaging visuals, we made emails more relevant and appealing to our target audience. I also leveraged first-party data to optimize future campaigns.

Result:
I boosted email open rates from 10% to 30%, enhanced user engagement, and created a more efficient lead funnel, resulting in higher conversion potential and more actionable data for future campaigns.