GTM Strategy
Communications Strategy
Social Media Management
PR

UAE New Market Launch

Challenge:
SleekFlow aimed to expand into the UAE market and needed strong media coverage to establish its presence. The goal was to create compelling press materials and drive visibility for the launch, coinciding with the company’s entry into L'Occitane MENA's Accelerator Program, a key opportunity to foray into the UAE market.

Solution:
I wrote the press release for SleekFlow’s UAE launch and collaborated with agencies to produce a video at GITEX, the largest tech startup event in the region. I also developed pitching materials and managed the distribution strategy to secure prominent media coverage.

Result:

• Increased Organic Click-Through Rate: Boosted Google click-through rate by 5%, securing high-profile coverage in Khaleej Times and Gulf News.

• Media Impact: Garnered 232 total clippings, significantly raising brand awareness.

• Engagement Surge: Within 24 hours, LinkedIn engagement soared with organic impressions and clicks increase by 3X.