Brand Strategy
Project Management

Hotel La Compañia

La Compañía Hotel, located in the historical heart of Panama City, serves as a cultural anchor that embodies the city’s rich narrative and vibrant cosmopolitan spirit. Our branding agency collaborated with the hotel to build its story, rooted in the events that shaped modern Panama. With Casco Viejo as its backdrop—an area steeped in history following its reconstruction after the 1671 attack by British pirate Henry Morgan—the hotel reflects the layers of Panama’s cultural development. By weaving these historical elements into the brand identity, we aimed to create a purpose-driven narrative that showcases Panama's essence and folklore, making La Compañía a destination that invites guests to engage with the city’s layered history.

Location: Casa Viejo, Panama

Client: