Brand Strategy
Copywriting
Social Media Strategy
Production Management
PR

Mother Pearl

Mother Pearl is an eco-conscious and innovative brand that transforms the bubble tea experience through its unique concoctions. Our project aimed to revolutionize the traditional bubble tea landscape in Asia by creating an accessible and distinctive brand identity system. This comprehensive approach encompassed branding, product design, and interior aesthetics, ensuring a cohesive and immersive experience that resonates with Mother Pearl’s ambition to scale globally. Through thoughtful design, Mother Pearl positions itself as a leader in the market, setting a new standard for bubble tea.

Location: Central, Hong Kong

Awards:
Frame Awards 2021, Bar of the Year, Winner
Restaurant & Bar Design Awards 2021, Visual Identity, Winner