Brand Strategy
Project Management

Sulwhasoo

Sulwhasoo, a prestigious luxury skincare brand known for blending traditional Korean herbal medicine with modern science, engaged our agency to design the brand and interior space for its new flagship in Bukchon—The House of Sulwhasoo Bukchon. Our goal was to preserve the brand’s integrity while evolving its signature processes. We emphasized the spirit of preservation, showcasing Sulwhasoo’s commitment to holistic beauty and its heritage. By highlighting precious ingredients and their origins, we reinforced the brand’s essence, ensuring it resonates with both new and loyal customers.

Location: Bukchon, Korea

Client: