Brand Strategy
Product Marketing
Content Marketing

SleekFlow 2.0 Brand Refresh

The Challenge
With the launch of the Flow Builder, SleekFlow introduced automation features to empower enterprise customers with customizable workflows, enabling efficient customer communication and better insights into message-to-conversion rates. My objective was to develop a new tagline, reposition the product to highlight these capabilities, and keep SleekFlow competitive in a fast-paced market.

Solution:
Led the go-to-market strategy for SleekFlow V2, collaborating across teams to refine positioning and drive adoption. Created the tagline "Grow with SleekFlow" (see video) to highlight the Flow Builder’s automation benefits for Marketing, Sales, Support, and Operations. Developed a brand video and app store product images, refreshed brand guidelines, a custom icon library, and an updated color palette for cohesive social media rollout.

Outcome: